What Can You Learn in 2 Minutes?

A CEO of a large public bank set up a meeting with our team because the bank was considering using social media as a tool to enhance customer relations.

The assistant to the CEO said "He is a two minute manager so you'll have two minutes to get to the point".

We met with the CEO and he said proudly "Give it to me in two minutes". I said how about one word. He smiled and said "OK, go". I said: Learn. He said "Learn what?" I said "The Emergence of The Relationship Economy". He said "What is that? I said: It will take more than two minutes to tell you so here is our book, read it when you can find more than two minutes to listen and learn.

What can we learn in two minutes? How not to learn.

What say you?